Some realistic points on being a publisher with Google Adsense.

It is not a get rich quick scheme.

The first thing you MUST understand is it is NOT a get rich quick scheme.  If you have read about the “success stories” some people have experienced describing the development of a modest amount of content and suddenly rolling in dough faster than it can be spent, you must understand that these occurrences are the exception and not the standard.  And if you are taking on your online publication endeavor with the soul intent of instantly rolling in tons of money through advertisements then you are likely going to be grossly disappointed.

But it can be a wonderful worthwhile augmentation to your existing content.

If however you run a blog or a website for your own purposes that would not be challenged by related advertising, then it can easily be a worthwhile augmentation.  There is no way to offer accurate estimates.  And the possibility always exists that over time you could be the next “success story”.  But your basic target is to have a CTR, Click Through Rate (percentage of visitors that click “through” ads on your site), of 1-2%.  What that means is your basic performance expectation is for every 100 people who visit your site, 1 or 2 people will click on an ad and make you some money.  Again this is just a basic performance expectation.  Sometimes your performance, CTR, will/can be higher.  Perhaps it will be less.  But that is the closest basic rule of thumb of what you can expect from the performance of your ads. So understandably the success or amount of money you make from publishing ads is of course influenced directly by your visitor traffic.  If you don’t know what your visitor traffic currently is, I recommend setting up a Google Analytics Account.

In hearing that gauge of CTR expectations, you may feel that it’s not worth the effort.  But Google does make the process as easy as it can be after all the details of your account have been set up.  And in the long run, once set up, I find it is a gift that keeps on giving.  And if you are running a blog with regular posts you can set things up so your ads incorporate automatically into your new content.

Take my case for example.

I run two blogs, ShouldNotBeNews.COM and MyTradingBlog.INFO.  I run ShouldNotBeNews.COM because I wanted to start sharing my opinion on somethings.  I run MyTradingBlog.INFO to share and augment my learning curve in the world of trading securities and options on the market.  These are both blogs that I would choose to do one way or another.  They don’t constitute much cost.  But I am also not trying to sell anything.  I don’t have any market I am competing with.  So it doesn’t hurt me at all to put ads on my sites.  It took me a few days worth of effort to get everything set up.  I did custom placement of ads on my static pages.  And I use the Quick Adsense plugin to automate ad placement in articles (posts). So now that it has been set up I more or less don’t have to do anything else.  My sites get about 600-700 visits a months.  I have a CTR that oscilates between .9% and 1.1%.  In the two months since I started with Google Adsense I have made about $30 bucks.  Not exactly gonna retire on that.  But even if I am just making $10 a month truth is that covers the cost of the domain and hosting for those two sites.  So at least I am not losing money.  I expect these numbers will grow over time so I further think I will make a little money.  But the bottom line is it DEFINITELY has not proven to be a get rich quick scheme but also has proven to be well worth the effort.

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